Frank Baseman is the Creative Director and Principal of Baseman Design Associates, an award-winning, interdisciplinary graphic design firm providing strategic design thinking through visual communication solutions to a variety of businesses, corporations and institutions. He is also the Director of—and Professor in—the Graphic Design Communication program at Philadelphia University, where he has taught since 1998. In 2007, he was awarded the Innovation in Teaching Award from Philadelphia University. He holds a Bachelor of Arts degree in Graphic Design (with additional coursework in French) from the Pennsylvania State University and a Master of Fine Arts degree in Graphic Design from the Tyler School of Art of Temple University.
In the fiftieth anniversary Jan./Feb. 2013 issue of Graphic Design USA Magazine he was named as one of the “Most Influential Graphic Designers Working Today.” And in 2008, Frank Baseman was awarded the Fellow Award from the Philadelphia chapter of AIGA, the professional association for design. He has served on the national board of directors of AIGA (2003–2006), and he has also served as the founding chair of the national steering committee for the AIGA Design Education Community of Interest (2001–2006). Frank also serves on the advisory board of the Stuckeman School of Architecture, Landscape Architecture and Graphic Design at Penn State.
Frank Baseman has been working in the graphic design industry for over three decades. Prior to starting Baseman Design Associates, he was an Art Director at Philadelphia Magazine. He has also worked in a number of prominent design studios in New York City as a Senior Designer and Art Director with Walter Bernard and Milton Glaser, and before that with the Bernhardt Fudyma Design Group. He was an Assistant Professor and Founding Director of the Tyler Design Workshop at Tyler School of Art, and he began his career as a Designer at Ford, Byrne and Associates in Philadelphia.
The work of Baseman Design Associates has received recognition from numerous national and international communication organizations, design exhibitions and publications, such as: the American Institute of Graphic Arts (AIGA); the Art Directors Club of New York and Philadelphia; Best of Show Award, AIGA Boston Best of New England (“Bone Show”) Design Competition; Communication Arts Magazine; Graphis Posters; How Magazine; the Lahti and Warsaw Poster Biennales; Novum; The Philadelphia Inquirer; Photographis; Print Magazine and Print Magazine Regional Design Annuals; the Society of Illustrators; the Society of Publication Designers; the Type Directors Club of New York; and the University and College Designers Association.
Baseman was a co-curator of The Graphic Imperative: International Posters for Peace, Social Justice and The Environment, 1965–2005, (2005), a traveling exhibition of forty years of sociopolitical posters. He was co-chair of Revolution: Philadelphia, a national AIGA Design Education Conference (2005) and the author/curator of The Tolerance Project, a student poster design competition and exhibition (2002). Frank has written articles for Voice: AIGA Journal of Design (online) and The Education of a Graphic Designer, 2nd edition (Allworth Press, 2005) and he was named a “Person to Watch in 2006” by GD USA Magazine. A native of Philadelphia, he lives with his wife and their two children in Jenkintown, Pennsylvania.
Philadelphia University and Baseman Design Associates