Articles > Partners By Design Board Member, Willy Wong’s contributions to NYCxDESIGN citywide events

Partners By Design Board Member, Willy Wong’s contributions to NYCxDESIGN citywide events

An interview with Willy Wong, Chief Creative Officer at
NYC & Company and Partners By Design board member

In 2013, Willy Wong joined the PBD Board, providing dynamic East Coast representation to our Adobe educational community. We first met Wong, when he was selected as an ADAA winner in 2003, for his experimental identity series called The Weather Resort. Since then, Wong has been making big impact in the Big Apple, contributing to NYCxDESIGN’s upcoming celebration of design.

Willy Wong is Chief Creative Officer at NYC & Company, the City of New York's official marketing, tourism and partnership organization. Wong also serves as graduate thesis advisor at the School of Visual Arts in the MFA Designer as Entrepreneur program, and is a former graduate thesis advisor to SVA’s MFA Interaction Design program. Wong is adjunct advisor at New York University's Center for Advanced Digital Applications, President of AIGA/NY, and former advisory board member to SXSW Interactive.

Wong’s most recent creative endeavor is his contribution to NYCxDESIGN, a collaboration between the City Council, Mayor’s Office, and City agencies. Wong is a member of NYCxDesign’s steering committee, which is composed of some of the City’s most renowned design institutions, educators, entrepreneurs, manufacturers, curators, and designers.

NYCxDESIGN organizes New York City’s inaugural citywide event to showcase and promote design in all disciplines. The events collectively celebrate New York City’s contributions to the evolution of design. New York City was able to experience entertainment, exhibitions, installations, trade shows, and open studios. Events were hosted at a multitude of venues across all five New York boroughs, including large conventions, galleries, design institutions, and public parks.

NYCxDESIGN intends to bring visibility, education, and inspiring dialogue to the forefront of the city’s experience, increasing cultural awareness and appreciation for design in all disciplines. Participating New York schools will include School of Visual Arts, Parsons The New School for Design, Pratt Institute, Fashion Institute of Technology, The Cooper Union, New York University, and more. At the ICFF show, schools included Cranbrook Academy of Art, Konstfack University College of Arts, Crafts and Design, and The University of Tokyo, among others. Rhode Island School of Design participated at WantedDesign, and Art Center College of Design also made the trip.

Wong began contributing to NYCxDesign because of his passion to, “…support an incredibly valuable industry and thriving community, to expand the local economy and job base, and ultimately to help the City and the world function and look that much better. As the world's stage, NYC is where design students, designers and those who love design from every corner of the globe all aspire to see, feel, build, share and shine. And it's an ecosystem that thrives on cross pollination between disciplines.”

Wong also added that in NYC, design permeates through all boroughs, “…from the sustainably manufactured office furniture that decorate the interiors of Manhattan's skyscrapers, to the urban grid on which they sit; from the asymmetrical earrings that were 3D printed in Queen's Long Island City, then featured in a mobile app, which was developed in the Flatiron district, using bespoke web fonts crafted in Brooklyn…”

As President of AIGA/NY, Wong has been dynamic in broadening community involvement and providing opportunities for educational mentorship during the NYCxDesign events. Cultural centers, such as the Cooper-Hewitt Design Center in Harlem and The Museum of Arts and Design, will have sessions available for design enthusiasts of all ages, including K-12 students. The Times Square Alliance will partner with AIGA/NY's Mentoring Program, by hosting a culminating project created by students from the New York City High School of Art and Design.

2013 was the NYCxDesign pilot year. Now, Wong has more plans for NYCxDESIGN, including integrating social channels, student involvement, fun projects, and communal contributions in the future.

To explore more about NYCxDESIGN go to:, and follow @wwong.

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